Creative Strategy Director
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Nike Station 97

Creative Strategy / Programming / Partnership Management

The first ever (official) party in the New York Subway with Nike to celebrate 20 years of the Air Max 97 aka. The Silver Bullet

I was responsible for leading the partnership with Boiler Room, co-programming a lineup of world class DJs including New York legend Joey Beltram and up-and-comers Laurel Halo and Physical Therapy.

The livestream reached hundreds of thousands of viewers over the course of 3 hours

Won the gold at 2017 Experience Design & Technology Awards for Ideko’s production

Client: Boiler Room