1
Strategy Director / Lead Copywriter
Creative Strategy, Brand Positioning, Brand Copy, Tone of Voice, Brand Guidelines
Agency: PG&Co
Defined the global repositioning for one of the world’s most recognizable hotel brands. Shifted the story from functionality to emotional resonance, helping to craft a refreshed brand voice, positioning, and identity that feels confident, modern, and connected to how people travel today. Worked across stakeholder groups to build buy-in and roll out across markets.