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Strategy Director / Interior Design Consultant / Lead Copywriter
Creative Strategy, Brand Positioning, Brand Copy, Tone of Voice, Brand Guidelines
Client: Sage Hospitality
Brought in at a pivotal moment in the redevelopment of Denver Union Station, I led the complete repositioning of The Crawford Hotel from a boutique concept to a true luxury brand. I developed the brand strategy, narrative, and tone of voice, ensuring the hotel felt seamlessly integrated into the history and grandeur of the station while speaking to a modern luxury traveler. I also consulted on interior design across both The Crawford and the station itself, helping to align the physical experience with the brand’s elevated, timeless character.