1
2
Strategy Director / Lead Copywriter
Host of Brand Workshop, Naming, Brand Muse, Brand Positioning, Brand Companion
Agency: PG&Co
Developed the brand and narrative strategy for Kimpton’s partnership with UVA’s Darden School of Business. Positioned The Forum as both a boutique hotel and a modern extension of the academic experience—an inspiring destination where thought leaders and guests could connect, collaborate, and recharge.