Regent Santa Monica

Strategy Director / Lead Copywriter

Host of Brand Workshop, Guest Profiles, Brand Positioning, Brand Companion, Bespoke Branding Elements

Agency: PG&Co

Shaped the US launch strategy for IHG’s luxury Regent brand with a focus on its new flagship in Santa Monica. Merged Hollywood glamour with beachside refinement to establish a new narrative for ultra-luxury in the American market. Collaborated across disciplines to articulate the role of Regent in a competitive luxury landscape.